Built for Legacy
Built for Legacy (previously The Nichols and Dimez Show) is the podcast for high performers navigating major transitions and building work that lasts. Hosted by Chris Nichols, this show features candid conversations with athletes, veterans, and entrepreneurs who have boldly shifted from peak careers into purpose-driven ventures built to leave lasting impact. Whether stepping off the field, leaving the military, or walking away from a corporate ladder, our guests share how they embraced their next chapter to grow, lead, and build with intention. Each episode dives into the mindset shifts, strategies, and lessons they used to move beyond their first chapter — from launching a business to scaling a personal brand. Built for Legacy offers actionable insights, inspiring stories of reinvention, and a playbook for those determined to make their next move the most meaningful yet.
Built for Legacy
Paul Holze | Evolving Marketing Media & Peak Performance with Deep End Fitness
Paul Holze is Founder and President of Groundwork Promotions, a full service marketing agency, and runs Deep End Fitness in San Diego, LA, and Hawaii. Deep End Fitness is a training program centered on the practice of movement, breath work, and the strengthening of one’s mind in order to optimize human performance in and out of the water. In the conversation, we discuss the founding story of Groundwork Promotions, how the media landscape has changed, and the importance of a customer first approach and the his application of the 80/20 rule. We also talk about how Paul acquired Deep End Fitness as a client for his agency and the passion he grew for the training program, which led him to take over and grow the operation in San Diego and expand beyond. We also touch on the physical and mental benefits of this unique type of training.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro
06:20 - Origins of Groundwork Promotions & Media landscape
13:20 - Initial Projects, Services, & Offerings for Groundwork & Business Strategy
24:20 - Groundwork Promotions full suite offering, Ideal Customer Profile, Acquiring Deep End Fitness as a customer
30:35 - Deep End Fitness Business Model, Growth, & Investment
46:20 - Deep End Fitness Workouts and Benefits
53:20 - Entrepreneurial life hack & Business Advice
Follow Paul Holze:
Deep End Fitness San Diego IG: https://www.instagram.com/deependsandiego/
Deep End Fitness La Jolla IG: https://www.instagram.com/deependlajolla/
Groundwork Promotion IG: https://www.instagram.com/groundworkpromotions/
Paul Holze IG: https://www.instagram.com/breathholdholze/
Groundwork Promotions website: https://groundworkpromotions.com/
Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez/
Podcast Instagram: https://www.instagram.com/builtforlegacypodcast/
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005/
Contact: chris@nicholsanddimez.com
