Built for Legacy
Built for Legacy (previously The Nichols and Dimez Show) is the podcast for high performers navigating major transitions and building work that lasts. Hosted by Chris Nichols, this show features candid conversations with athletes, veterans, and entrepreneurs who have boldly shifted from peak careers into purpose-driven ventures built to leave lasting impact. Whether stepping off the field, leaving the military, or walking away from a corporate ladder, our guests share how they embraced their next chapter to grow, lead, and build with intention. Each episode dives into the mindset shifts, strategies, and lessons they used to move beyond their first chapter — from launching a business to scaling a personal brand. Built for Legacy offers actionable insights, inspiring stories of reinvention, and a playbook for those determined to make their next move the most meaningful yet.
Built for Legacy
Jeff Fenster | Everbowl Founder on Scaling Brands and the Power of Relationship Capital
Jeff Fenster is an award winning entrepreneur, best selling author, podcast host, and expert in relationship capital. He is Founder & CEO of Everbowl, a superfood quick serve restaurant franchise with nearly a hundred locations around the United States. He has also founded many other businesses ranging from payroll & HR, digital marketing, and construction. In this conversation, we discuss scaling, how to enter new industries, applying systems, and building relationship capital. We also talk about how Jeff developed relationships and partnerships with people like Drew Brees, Jayson Tatum, Shaquille O’Neal, and Gary Vaynerchuk, to name a few. We cover marketing strategies for franchises, how to leverage vertical integration in business, and how to prioritize your time.
Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off for BJJ apparel
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
HOSTAGE TAPE: https://www.hostagetape.com/CHRIS28059
PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021 Use code DIMEZ for 40% off
Chapters:
00:00 - Intro
04:30 - Learning to scale businesses
16:40 - Entering New Industries, Formulas & Systems
31:28 - Building Relationship Capital, Shaq Business Partnership Story
44:24 - Partnerships with Drew Brees, Jayson Tatum, Gary Vee..
47:59 - Marketing for Franchises - Omnichannel Approach
50:39 - Vertical Integration Strategy
55:33 - Next Big Step
1:00:34 - Entrepreneurial Life Hack Against the Mainstream
Follow Jeff Fenster:
Jeff's IG: https://www.instagram.com/fensterjeff/
Jeff's website: https://jefffenster.com/
Everbowl IG: https://www.instagram.com/everbowlcraftsuperfood/
https://www.youtube.com/@JeffFenster
Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez/
Podcast Instagram: https://www.instagram.com/builtforlegacypodcast/
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005/
Contact: chris@nicholsanddimez.com
