Built for Legacy
Built for Legacy (previously The Nichols and Dimez Show) is the podcast for high performers navigating major transitions and building work that lasts. Hosted by Chris Nichols, this show features candid conversations with athletes, veterans, and entrepreneurs who have boldly shifted from peak careers into purpose-driven ventures built to leave lasting impact. Whether stepping off the field, leaving the military, or walking away from a corporate ladder, our guests share how they embraced their next chapter to grow, lead, and build with intention. Each episode dives into the mindset shifts, strategies, and lessons they used to move beyond their first chapter — from launching a business to scaling a personal brand. Built for Legacy offers actionable insights, inspiring stories of reinvention, and a playbook for those determined to make their next move the most meaningful yet.
Built for Legacy
Ryan Williams | Why Entrepreneurship is Harder Than Being a Navy SEAL, Apparel Manufacturing, Relationships
Ryan Williams is Founder of Industry Threadworks and Archive 3PL, an apparel manufacturing company, and a warehousing fulfillment service, respectively. He is a former Navy SEAL who pursued the path of entrepreneurship with prior ventures in apparel and fitness equipment. In this conversation, we discuss what it’s like working with his wife as CEO, relationship dynamics in business, and what drove him to become a Navy SEAL and entrepreneur. We also talk about what he’s learned about leadership in the military versus in business, his framework for assessing new business ideas, and the business model of Industry Threadworks. Ryan also shares his feedback around starting an apparel brand, word of mouth marketing, and product innovation.
Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off
HOSTAGE TAPE: https://www.hostagetape.com/CHRIS28059
PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021 Use code DIMEZ for 40% off
Chapters:
00:00 - Intro
03:45 - What's it like having your wife as CEO? Relationship dynamics in business
15:13 - Why did you pursue becoming a Navy Seal and Entrepreneur?
28:15 - BUDS Instructor vs. Business Leader
35:10 - How to Assess Business Ideas & Markets - 5 step process
44:32 - Industry Threadworks business model; Perspective on starting an apparel brand; Coming up with innovative product ideas
58:15 - Marketing strategies (maximizing word of mouth, etc.)
1:02:50 - Entrepreneur life hack
Follow Ryan Williams:
Ryan's Instagram: https://www.instagram.com/invictus5326/
Industry Threadworks: https://www.instagram.com/industry_threadworks/
Archive 3PL: https://www.instagram.com/archive3pl/
Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez/
Podcast Instagram: https://www.instagram.com/builtforlegacypodcast/
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005/
Contact: chris@nicholsanddimez.com
